Product Sampling is one of the best marketing tools a brand can use to create a loyal consumer. If you have a great product and a consumer tries it and likes it, he or she may never consider other available options.
Sampling can add new consumers to your brand franchise each year! Sampling can get that new initiative off the ground in a flash ... "Try it, you'll like it!".
Product sampling can be expensive though, and that alone makes it risky.
SEA - Sampling Effectiveness Advisors, as an product sampling industry leader, can help you minimize sampling risk.
Did you know that there are over twenty decisions made in the course of developing a sampling program that could improve trial rates, optimize the effectiveness of your program, and provide a greater product sampling ROI (return on investment)?
Why risk investing samples in a program with poor sample controls? SEA can advise you on which programs will optimize your investment and
SEA can advise you on ways to avoid sample waste and on which types of programs will optimize your investment
Whether you are a brand marketer who needs guidance with improving consumer sampling results, a sampling vendor who wants to measure the results of your program, or a promotion agency wanting to maximize the return on a sampling program you are responsible for delivering; SEA as the promotion expert can help!
Our proven experience, along with our product sampling research and analysis, enable the development of cost-saving strategies that will give you results.
Types of sampling include: event sampling, professional sampling, initiative sampling and guerilla sampling.