SEA: Product sampling leader

The Promo PRO

With more than 20 years experience in promotion and market research, The Promo PRO can help you develop and execute your promotion plans. 

Cindy Johnson - The Promo PRO - has worked  in CPG brand marketing as well as owning her own consulting & specialty market research agency – Sampling Effectiveness Advisors.

Areas of Expertise include:

Cindy managed Tide’s promotion plan and budget - the largest brand at P&G. Coupons, sampling, rebates, consumer offers, NASCAR sponsorship, retailer promotions and point-of-sale materials, sweepstakes, public relations plan celebrating 50th anniversary and Tide Racing’s 10th Anniversary, appliance trade program, budget planning and tracking. 

Other direct-to-consumer programs included USA Today’s Coalition on Education, Little Tykes premium promotion, Zoo-Babies local sponsorship, Tide Stain Removal tips booklet, and many other programs. 

As P&G’s Corporate Sampling Manager – she worked directly with suppliers to develop programs, designed market research to measure results, and assisted brands in promotion planning.  Cindy was consistently rated a “high performer” at P&G and helped Tide receive record-breaking business results.

As the owner of Sampling Effectiveness Advisors, Cindy has worked with more than 30 companies to develop and improve sampling programs.  As the owner, this Promo PRO developed SEA’s marketing plan and managed all other areas of the business including website development.

Cindy has also developed promotion plans for a family owned computer service business and a created a local promotion marketing company.  She developed a website for her community’s residents and is currently promoting a local social networking company. 

Need a Sampling Industry Expert?

Sampling Effectiveness Advisors has full-service capabilities: developing promotion plans, sampling plan development, executing the details, product sampling auditing, and measuring results. We've published product sampling white papers. In short, we'll help you improve trial rates and deliver product sampling ROI! Contact The Promo PRO now! 

Cindy can get started on your project today* and have it back to you the next day if need be.  Why work with a large company that will take twice as long and charge twice as much?

Types of sampling include: event sampling, request sampling, professional sampling, direct mail sampling, guerilla sampling, intercept sampling, integrated marketing sampling and initiative sampling.

Utilize the knowledge and expertise of a product sampling leader and get things done faster and at a lower cost.  Call Cindy at (859) 750-1322 or (513) 353-0131 or email The Promo PRO at cindy@samplingeffectiveness.com

 

Cindy Johnson, The Promo Pro