The Promo PRO
With more than 20 years experience in promotion and market research, The Promo PRO can help you develop and execute your promotion plans.
Cindy managed Tide’s promotion plan and budget - the largest brand at P&G. Coupons, sampling, rebates, consumer offers, NASCAR sponsorship, retailer promotions and point-of-sale materials, sweepstakes, public relations plan celebrating 50th anniversary and Tide Racing’s 10th Anniversary, appliance trade program, budget planning and tracking.
Other direct-to-consumer programs included USA Today’s Coalition on Education, Little Tykes premium promotion, Zoo-Babies local sponsorship, Tide Stain Removal tips booklet, and many other programs.
As P&G’s Corporate Sampling Manager – she worked directly with suppliers to develop programs, designed market research to measure results, and assisted brands in promotion planning. Cindy was consistently rated a “high performer” at P&G and helped Tide receive record-breaking business results.
Types of sampling include: event sampling, request sampling, professional sampling, direct mail sampling, guerilla sampling, intercept sampling, integrated marketing sampling and initiative sampling.
Utilize the knowledge and expertise of a product sampling leader and get things done faster and at a lower cost. Call Cindy at (513) 614-0077 or (513) 353-0131 or email The Promo PRO at firstname.lastname@example.org.